Sara Hussain, Brand Strategist and Founder of Budwell

Meet Sara Hussain

Sara J. Hussain, Esq. is a brand strategist based in the Midwest. Her unconventional career path has spanned from legislating on Capitol Hill to producing commercials. Along the way, she has worked for the ACLU, launched her own smokeware brand, and recorded an album with a Grammy-nominated producer.

Sara has been working in branding, marketing, advertising, and design for fifteen years, within agencies, and at the helm of her own practice. She recently won the coveted Clio award for an integrated campaign on which she served as creative director and copywriter.

After the economy cratered in 2008, Sara found herself among a surplus of lawyers in DC. She pivoted her legal training toward creating strategic communications for brands. Since then, she has served many industries, including hospitality, entertainment, tourism, finance, health, tech, beauty, wellness, cannabis, music, and more.

In 2018, Sara became a full-time freelance consultant to make brand strategy accessible to those seeking an alternative from the traditional agency model. She helps brands assess their positioning, refine messaging, and allocate resources to best connect with their audiences.

Sara is not currently a practicing attorney.

Clients

More About Sara

Sara sang lead vocals and played bass in the almost almost famous DC stonerglam band Nihilitia.

In 2019 Sara founded the lifestyle brand BUDWELL, a tribute to her late friend Bradwell Sheppard, who was also the drummer in her band. Budwell’s flagship product BUDDY is designed and Made in the USA, and a portion of all sales benefit social impact causes.

Sara is a first generation Bangladeshi American. She holds degrees in Political Science and International Relations from Ohio University (Athens, OH), and a Juris Doctorate from the University of the District of Columbia, David A. Clarke School of Law (Washington, DC). Her dedication to serving in the public interest continues with protecting the fundamental right to vote as an election worker and poll observer, supporting the backbone of democracy.

Sara lives outside of Cincinnati with her family, where she has amassed an excessive amount of outerwear and growing collection of weird lamps.