KEY steps to better brand strategy
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1 - Analysis
Audit the communication challenges and objectives of the brand.
What is the problem we are trying to solve? Who is our audience and what do they want from us?
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2 - Positioning
Establish the foundations for a sustainable brand that is unique to the market.
A brand is a promise between a company and their audience. What is our promise?
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3 - Rhetoric
Create key messaging for brand communications across the ecosystem.
Put your positioning into practice with every interaction with your audience.
Services
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Define your unique value and establish where you fit in the marketplace
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Form a tactical outreach plan for connecting with your audience
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Synchronize key messaging across all digital touchpoints
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Communicate effectively with key messaging and engage your audience
Pick My Brain
Need a gut check? Let’s talk it out. All consultations are confidential and include actionable steps.
Positioning - Lite
An abbreviated audit, positioning strategy, and quick start guide with actionable steps. Great for startups and small businesses.
Positioning
A complete brand audit, positioning strategy, plus a quick start guide with actionable steps and select communications deliverables.
Positioning + Messaging
An in-depth brand audit and positioning strategy, plus key messaging toolkit, with select communications deliverables and more.
Express Lane
Sometimes branding challenges show up (ex. mergers, new product launches) and you need to churn out a communications strategy fast.
Custom Package
Build the package that’s right for you to easily handle your most pressing strategic needs.